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HI! I'M ANYELINA.
I'M A PRODUCT DESIGNER.

With backgrounds as an artist and front-end developer, I've thrived as a versatile designer at Amazon and startups in e-commerce, art, and education.

 

I'm passionate about building scalable, accessible interfaces that overcome language barriers and digital literacy.

I'VE WORKED WITH

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the met logo
amazon learn logo
amazon music logo
smarthistory logo
sihtf logo
urbanglass logo
primary yellow logo
murry ave logo
hardhat labs logo

UX Case Studies

amazon learn logo

Accessibility

Generative AI

Increasing efficiency and scalability through a redesigned Groups

I incorporated AI automation into Groups to reduce the cost of incorrect assignments by over 80,000 hours across 3+ million Amazon employees.

Groups web mockup
amazon music logo

Game design

Market research

Rapid prototyping

Melodic Flora: transforming music into a social activity using games

Design sprint top-5 finalist: a mobile game for Amazon Music that uses emerging technologies to increase social interactivity.

Melodic Flora mobile mockup
primary yellow logo

Iterative wireframing

Design systems

Chatbot design

Enhancing e-commerce sales with a chatbot-powered website and app

I ideated and designed Primary Yellow's website and mobile app, increasing outreach and digital sales with personalized interfaces.

WORK IN PROGRESS

Contact me for details

py cover.jpg
smarthistory logo

Eye tracking

A/B testing

Information architecture

Optimizing user retention with eye-tracking on Smarthistory mobile

I reduced bounce rates by 16% using a mix of user research methods to redesign Smarthistory's content navigation.

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murry ave logo

Service design

SEO and CRO

Front-end development

E-commerce software design to expedite client-supplier interactions

I designed and coded software on Shopify and Custom Ink to optimize client-business-supplier interactions and conversion rate.

WORK IN PROGRESS

Contact me for details

murry ave cover.jpg
sihtf logo

Web analytics

Journey mapping

Information architecture

Redesigning the information architecture of the SIHTF mobile site

I increased outreach by 300% by conducting web analytics and moderated user research to redesign the Task Force's sitemap. 

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